Corporate image vision

Envision your ideal corporate image:

1. What does your corporate image reflects?
2. What are your present and future corporate image goals?
3. What is your company vision, mission and values?
4. Based in your corporate image, how do you build new levels of customer awareness?
5. Based in your corporate image, how do you build a strong emotional attachment to your customers?
6. How do you give an answer to your customer beliefs, needs and expectations?
7. How do you build long-term customer trust and preferences?
8. What are your present and future brand attributes?
9. Are your employees involved with your corporate image and brand image?
10. etc

Corporate image: building brand awareness is all about human emotions

Building a corporate image and brand awareness creates emotional connection and attachment to your customers.

So, consider these issues:

1. What does your company and brand(s) deliver(s) "emotionally"? 
2. What is the emotional link or message that customers get from your company and brand(s)?
3. How do your customers relate emotionally to your different products and services?
4. Does your company and brand(s) passes on an image of reputation, reliability, trust, leadership and innovation?
5. What is the role of communication in your company and brand(s)?
6. Does your company and brand(s) deliver a promise?
7. Does age, gender, nationality and background matter in your corporate/brand building and development strategies?
8. etc.

There are many questions being raised every day about new marketing and branding strategies. 

Bottom line, people link emotionally to companies, products, services and brands.
People link to brands through time and space, incorporating them unconsciously into their lives and lives of their family and children. 

Creating much wanted differentiation: maximizing your brand full potential

The market is cluttered with companies, products, services and brands. 

Many companies operate in the same country, region and market segment, having similar products and services to their competitors. They often suffer from competition, differentiation and brand awareness issues. 

So, ask yourself:

1. How can companies presently create product/ service and brand differentiation? 
2. How can they stand out from the crowd, attracting and retaining potential new customers?
3. How can companies capitalize on customer and employees motivations, preferences and experiences?
4. How can companies/brands capitalize on the use of new technologies?
5. How can companies create highly effective marketing and branding strategies, measuring results and translating them into business opportunities?
6. How can companies tap into their marketing and branding potential, maximizing their short, medium and long-term results?
7. etc

Read our next posting!

LPD Team

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http://www.luckypeachdesign.nl/