Lucky Peach Design: The impact of new technologies in your business

The impact of new technologies in your marketing and branding strategies

We live in a fast pace society, where technology is increasingly getting more in sink with marketing and branding strategies. Technology challenges companies to develop faster and further.

With the help of new technologies, companies manage to attract and retain new customers.
With the help of new technologies companies create increasingly more customers interactivity.
Social Media and online shops are a good example of this! They deliver convenience, being available 24/7, independently from one's location.

New technologies open up new communication channels/doors between companies and customers.

In this perspective, "New Marketing Strategies" rely increasingly more in new technologies. These technologies evolve daily, faster and effectively than ever before.
Many times they are costly strategies to attract new customers and other times they rely in creative solutions like Social Media.

But technology is not everything.
Attracting new customers online is not synonymous of retaining loyal and future customers

Big corporations often have big teams of people working in both fronts: technological and traditional.
But what happens to smaller companies?

How do they do their New Marketing and Branding Strategies?
How do they cope with the fast development of new technologies? Are they receptive or fearful?
How do these technologies impact their businesses?
How do they incorporate these new technologies into their businesses?
Do they effectively incorporate new technologies into their businesses?
etc