"Image is everything in corporate life nowadays"
Companies are increasingly more aware about the importance of developing and keeping a fresh and modern image.
This doesn't regard only the overall corporate image, but also the image of their products and services.
"Companies that understand well image issues and human perception often take the lead in their market segments"
But image is not related only to customer perception.
- Hows does the company sees itself?
- Whats the image the company projects internally and externally?
- Are the company employees involved with corporate image and branding strategies?
- Whats the image of the company products and services? Updated or outdated?
- Whats the future "ideal" image that the company wants to have vs. what is the image that the company doesn't want to have?
- Whats the role of new technologies and Social Media in building this ideal image?
- etc
When companies have a clear idea about their image needs and requirements, they often have a clear business vision, mission and values. They have a strong and solid base, which allows them to project a strong and solid image internally and externally.
Read our next posting!
Geen opmerkingen:
Een reactie posten