Logo elements: what you need to consider before getting your new logo

You would like to have a new logo design or to re-design your current logo. But where to start? What elements do you need to consider before getting your new logo? What's most important to consider?

We have gathered next a few ideas that can help you in this process:

Logo elements:

1- Denomination:

• Do you want to have a logo representing your company or yourself?

2- Text: 

• What type of text do you want to use in your logo? 
• How long is your logo text? 
• Does your text relates to your core business?
• Is your logo text appropriate and simple?

3- Type: 

• Do you want a logo with text?
• Do you want a logo simply with images (graphical)?
• Do you want an iconic logo?
• Or do you want a mixed logo: with text, images and icons?

4- Font: 

• What type of font do you want to use?
• What font size do you want to use? 
• Can you read your font size well?
• Is your font size appropriate?
• Do you want extra spacing between your text and words? 
• Do you want a text at all?

5- Colors: 

• How many colors do you want to use in your logo? 
• Have you considered what the competition is using in terms of color?
• Does your sector uses certain colors?

6- Usage: 

• Are you going to apply your new logo to other materials ex: billboards, vehicles, shop windows?

Our tips:

Before asking a professional to design or to re-design your new logo consider below tips:

1-Think about your ideal logo beforehand. Make a brief description of your company, it's goals, target group (s), services and products provided.

2- What is your ideal logo in terms of look & feel? 

• Are there any "buzzwords" that you want to consider for your new logo? 
• Do you want a modern and hip logo? 
• Or do you want perhaps a more traditional and retro logo? 
• Do you want a hi-tech or a more sophisticated logo? 
• Do you want to captivate a younger or an older audience?
• Is your target group composed mainly by females or males?
• What is your target group background, age, nationality and occupation?

3- Are there any associations of ideas that you don't want to see related to your logo and business? Ex: religious, political, sexual?

4- Think abut the present and future usage of your logo.

Maybe at this moment, you want to use your new logo only for business cards or flyers, but in the future you might want to consider a website, new signage, housestyle materials, a vehicle, etc. So, think ahead!

5-Life cycle of your logo.

• Logos are not eternal elements: what is your logo expected life cycle?
• Does your new new logo has a 5-10 years span?

Getting started:

If you need a new logo design or if you want to re-design your current logo, feel free to contact us at: info@luckypeachdesign.nl

We are a professional dutch company, specialized in a wide array of logos and design. Besides designing and developing logos, we can also advise you on the best elements to consider when starting a logo project!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/