Japan: words of hope

Earthquake and Tsunami (11/03/2011)

Japan was hit by a powerful earthquake and tsunami, leaving a toll of destruction and rubble behind.
The north of the country was closer to the epicenter, being one of the worst damaged areas of Japan. We still don't know the full extent of this massive natural disaster. 
We still dont know how many villages were wiped out from the map and the final death toll in Japan. 

Japan will always be remembered by its beauty, by its Zen, Tao, Shintoism, delicate sand gardens, cherry blossom trees, temples, geisha's, sake, sushi, Mount Fuji, Origami, etc.

Beautiful Cherry Tree Blossom

"The journey of a thousand miles must begin with a simple step."

- Lao Tzu (Zen Master)

Today we want to remember the beauty of Japan, hopping that the country recovers soon from this massive catastrophe.

Meditative sand garden

Japanese art

"What is the path? The Zen Master Nan-sen was asked. 

- Everyday life is the path, he answered."

- Zen Master Nan-sen

Japanese Origami

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

How to make the most out of your online business?

You have kicked-off your business. Its rolling. Whats next?

Young entrepreneurs often release websites as part of their marketing strategy. Some believe, that a website alone is going to bring them all the necessary customers.


A website is not an end in itself, but the beginning of a long-term process! This process is often related to the acquisition of customers, to the development of a marketing and an online business strategy! 


A professional and modern website surely helps companies to attract and to retain new customers, increasing corporate visibility. But there are other tools available that can help entrepreneurs and companies further:

1- Create a Blog!
2- Add some Social Media to your website (Twitter, Facebook, Linkedin, etc)
3- Use online marketing & advertisement, newsletters, etc.
4- Use traditional marketing tools: radio ads, tv ads, newspaper ads...
5- Make modern housestyle materials: letterhead paper, envelops, flyers, leaflets, billboards, business cards, stickers, labels, etc.
6- Join professional events: workshops, trade fairs, conferences, follow courses and trainings, etc
7- Give lectures, organize events, write articles specialized publications or websites
8- Join professional directories and specialized websites

Still, in 2011 the best strategy to promote your business is through word of mouth and face-to-face networking!
Think also about how you can differentiate yourself from the competition: using both your online and traditional tools! Be creative!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

Nature is the best designer of all!

If we look at the intricate design in these feathers, we realize that nature is an amazing designer. 

The colors used are beautiful, their tonality variation unique, their sublimity unparalleled, their disposition original... everything was conceived thinking simply about harmony!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

A new website opens a world of possibilities

The birth of a website

A new website often marks the beginning of a process, of a new business, of a new brand, product or service, of a new venture, of a new partnership, etc. 

A new website often helps companies and individuals to better promote their products and services, nationally and globally.

With a new website, companies and individuals can conduct better their businesses, feeling closer to their customers and suppliers.

With a new website companies and individuals can easily conduct both traditional and online businesses.

The birth of a new website is always an opportunity to celebrate. 

A fresh start

A new website is always a fresh start and can bring a world of opportunities to companies and individuals. Imagine only the amount of visitors that a website can generate!

Imagine also the scope of a new website, the far reaching impact of images, videos, words and messages. 

Imagine how a website can change your life and other human beings lives!

Websites: flexible tools

Websites are flexible tools, modern, interactive and far more reaching than any other tools before.

A modern website often offers a wide array of new features: audio, video, text, etc. 

People can register online to newsletters, they can read timely news, they can fill in forms, they can buy products online, they can register for events, they can follow courses online, they can network, etc.

Websites are flexible tools, developing daily. They encompass more and more features, and only the future can tell where they are heading!

One step forward!

A new website is always a step forward in technological terms, in terms of corporate communications, marketing, branding and corporate strategy. 

We often feel more connected to our customers and to the world with a website. 

Websites allow people to get timely information about past and present events. 

People can participate in the website development "journey", by adding up new characteristics or features to the website. 

Websites are always one step forward in terms of thinking, and an unfinished project.

Website thoughts:

A website is a window of opportunities;

A website stands for openness, for approachability, for flexibility;

A website can change peoples lives;

A website delivers the right type of messages;

A website speaks about solutions and opportunities;

A website delivers results to people;

A website leads people to network more and to do more business;

A website informs and communicates simultaneously;

A website can be a great website!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

Leave here your comments!

Ways to promote a website

Often small and medium-sized companies have difficulties to promote their businesses and websites.
A website alone is not enough to promote a company. Likewise, traditional marketing doesn't play the same role as before. Therefore, business promotion needs to rely in 2 pillars:

1- Online Marketing (website, newsletters, etc)
2- Traditional Marketing (print to media materials, ads, etc)

Next we have gathered a few tips to help businesses and websites to promote themselves:

1. Develop a good SEO (Search Engine Optimization) strategy. Rank higher with the help of strong keywords.
2. Use Meta Tags to promote your website (use a good description for your titles and hyperlinks).
3. Write headers with strong keywords.
4. Use keywords in your images (ALT Attribute of image tags).
5. When creating website pages, take into account the importance of your titles and content (target keywords).
6. Make you navigation more functional, user-friendly and suitable for SEO.
7. Develop a strong Social Media strategy, uploading videos, images and audio into your pages (ex: Blog, Facebook, Linkedin, Delicious, Twitter, etc)
8. Submit your website to sector directories on the internet.
9. Ask friends and peers to link back to your website (and the other way around). This helps you  to promote your business, increasing your website traffic.
10. Become an expert in your field or niche, writing professional articles, posting advertisements and letting people know that you exist.
11. Add an agenda, newsletter and referrals to your current/new website.
12. Join online forums!

Traditonal Marketing tips:

1. Revamp your logo (in case you have an outdated logo).
2. Ask a professional design company to develop your new logo, along with custom-made professional business cards, flyers, business letters, envelops, brochures, etc.
3. Add a signature picker to your emails.
4. Ask a professional design company to develop your Microsoft templates for agendas, powerpoint presentations, word documents, invoices, etc
5. Advertise in local newspapers and magazines!
6. Join events and promote your business directly!
7. Join network groups and meet new people!
8. etc.

Be creative and network!

We hope you enjoy this article!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

Logo elements: what you need to consider before getting your new logo

You would like to have a new logo design or to re-design your current logo. But where to start? What elements do you need to consider before getting your new logo? What's most important to consider?

We have gathered next a few ideas that can help you in this process:

Logo elements:

1- Denomination:

• Do you want to have a logo representing your company or yourself?

2- Text: 

• What type of text do you want to use in your logo? 
• How long is your logo text? 
• Does your text relates to your core business?
• Is your logo text appropriate and simple?

3- Type: 

• Do you want a logo with text?
• Do you want a logo simply with images (graphical)?
• Do you want an iconic logo?
• Or do you want a mixed logo: with text, images and icons?

4- Font: 

• What type of font do you want to use?
• What font size do you want to use? 
• Can you read your font size well?
• Is your font size appropriate?
• Do you want extra spacing between your text and words? 
• Do you want a text at all?

5- Colors: 

• How many colors do you want to use in your logo? 
• Have you considered what the competition is using in terms of color?
• Does your sector uses certain colors?

6- Usage: 

• Are you going to apply your new logo to other materials ex: billboards, vehicles, shop windows?

Our tips:

Before asking a professional to design or to re-design your new logo consider below tips:

1-Think about your ideal logo beforehand. Make a brief description of your company, it's goals, target group (s), services and products provided.

2- What is your ideal logo in terms of look & feel? 

• Are there any "buzzwords" that you want to consider for your new logo? 
• Do you want a modern and hip logo? 
• Or do you want perhaps a more traditional and retro logo? 
• Do you want a hi-tech or a more sophisticated logo? 
• Do you want to captivate a younger or an older audience?
• Is your target group composed mainly by females or males?
• What is your target group background, age, nationality and occupation?

3- Are there any associations of ideas that you don't want to see related to your logo and business? Ex: religious, political, sexual?

4- Think abut the present and future usage of your logo.

Maybe at this moment, you want to use your new logo only for business cards or flyers, but in the future you might want to consider a website, new signage, housestyle materials, a vehicle, etc. So, think ahead!

5-Life cycle of your logo.

• Logos are not eternal elements: what is your logo expected life cycle?
• Does your new new logo has a 5-10 years span?

Getting started:

If you need a new logo design or if you want to re-design your current logo, feel free to contact us at: info@luckypeachdesign.nl

We are a professional dutch company, specialized in a wide array of logos and design. Besides designing and developing logos, we can also advise you on the best elements to consider when starting a logo project!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/

Intense colors

Color combination is an art. 

But sometimes we find color harmony in the smallest things around us, like in a simple raspberry cocktail!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/