Ways to promote a website

Often small and medium-sized companies have difficulties to promote their businesses and websites.
A website alone is not enough to promote a company. Likewise, traditional marketing doesn't play the same role as before. Therefore, business promotion needs to rely in 2 pillars:

1- Online Marketing (website, newsletters, etc)
2- Traditional Marketing (print to media materials, ads, etc)

Next we have gathered a few tips to help businesses and websites to promote themselves:

1. Develop a good SEO (Search Engine Optimization) strategy. Rank higher with the help of strong keywords.
2. Use Meta Tags to promote your website (use a good description for your titles and hyperlinks).
3. Write headers with strong keywords.
4. Use keywords in your images (ALT Attribute of image tags).
5. When creating website pages, take into account the importance of your titles and content (target keywords).
6. Make you navigation more functional, user-friendly and suitable for SEO.
7. Develop a strong Social Media strategy, uploading videos, images and audio into your pages (ex: Blog, Facebook, Linkedin, Delicious, Twitter, etc)
8. Submit your website to sector directories on the internet.
9. Ask friends and peers to link back to your website (and the other way around). This helps you  to promote your business, increasing your website traffic.
10. Become an expert in your field or niche, writing professional articles, posting advertisements and letting people know that you exist.
11. Add an agenda, newsletter and referrals to your current/new website.
12. Join online forums!

Traditonal Marketing tips:

1. Revamp your logo (in case you have an outdated logo).
2. Ask a professional design company to develop your new logo, along with custom-made professional business cards, flyers, business letters, envelops, brochures, etc.
3. Add a signature picker to your emails.
4. Ask a professional design company to develop your Microsoft templates for agendas, powerpoint presentations, word documents, invoices, etc
5. Advertise in local newspapers and magazines!
6. Join events and promote your business directly!
7. Join network groups and meet new people!
8. etc.

Be creative and network!

We hope you enjoy this article!

LPD Team

Visit our website:

http://www.luckypeachdesign.nl/