You have kicked-off your business. Its rolling. Whats next?
Young entrepreneurs often release websites as part of their marketing strategy. Some believe, that a website alone is going to bring them all the necessary customers.
A website is not an end in itself, but the beginning of a long-term process! This process is often related to the acquisition of customers, to the development of a marketing and an online business strategy!
A professional and modern website surely helps companies to attract and to retain new customers, increasing corporate visibility. But there are other tools available that can help entrepreneurs and companies further:
1- Create a Blog!
2- Add some Social Media to your website (Twitter, Facebook, Linkedin, etc)
3- Use online marketing & advertisement, newsletters, etc.
4- Use traditional marketing tools: radio ads, tv ads, newspaper ads...
5- Make modern housestyle materials: letterhead paper, envelops, flyers, leaflets, billboards, business cards, stickers, labels, etc.
6- Join professional events: workshops, trade fairs, conferences, follow courses and trainings, etc
7- Give lectures, organize events, write articles specialized publications or websites
8- Join professional directories and specialized websites
Still, in 2011 the best strategy to promote your business is through word of mouth and face-to-face networking!
Think also about how you can differentiate yourself from the competition: using both your online and traditional tools! Be creative!
LPD Team
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