dinsdag 15 februari 2011

Nature is the best designer of all!



If we look at the intricate design in these feathers, we realize that nature is an amazing designer. 
The colors used are beautiful, their tonality variation unique, their sublimity unparalleled, their disposition original... everything was conceived thinking simply about harmony!


LPD Team

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zaterdag 12 februari 2011

A new website opens a world of possibilities


The birth of a website

A new website often marks the beginning of a process, of a new business, of a new brand, product or service, of a new venture, of a new partnership, etc. 
A new website often helps companies and individuals to better promote their products and services, nationally and globally.
With a new website, companies and individuals can conduct better their businesses, feeling closer to their customers and suppliers.
With a new website companies and individuals can easily conduct both traditional and online businesses.
The birth of a new website is always an opportunity to celebrate. 

A fresh start

A new website is always a fresh start and can bring a world of opportunities to companies and individuals. Imagine only the amount of visitors that a website can generate!
Imagine also the scope of a new website, the far reaching impact of images, videos, words and messages. 
Imagine how a website can change your life and other human beings lives!

Websites: flexible tools

Websites are flexible tools, modern, interactive and far more reaching than any other tools before.
A modern website often offers a wide array of new features: audio, video, text, etc. 
People can register online to newsletters, they can read timely news, they can fill in forms, they can buy products online, they can register for events, they can follow courses online, they can network, etc.
Websites are flexible tools, developing daily. They encompass more and more features, and only the future can tell where they are heading!

One step forward!

A new website is always a step forward in technological terms, in terms of corporate communications, marketing, branding and corporate strategy. 
We often feel more connected to our customers and to the world with a website. 
Websites allow people to get timely information about past and present events. 
People can participate in the website development "journey", by adding up new characteristics or features to the website. 
Websites are always one step forward in terms of thinking, and an unfinished project.

Website thoughts:

A website is a window of opportunities;
A website stands for openness, for approachability, for flexibility;
A website can change peoples lives;
A website delivers the right type of messages;
A website speaks about solutions and opportunities;
A website delivers results to people;
A website leads people to network more and to do more business;
A website informs and communicates simultaneously;
A website can be a great website!

LPD Team

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vrijdag 11 februari 2011

Ways to promote a website


Often small and medium-sized companies have difficulties to promote their businesses and websites.
A website alone is not enough to promote a company. Likewise, traditional marketing doesn't play the same role as before. Therefore, business promotion needs to rely in 2 pillars:

1- Online Marketing (website, newsletters, etc)
2- Traditional Marketing (print to media materials, ads, etc)

Next we have gathered a few tips to help businesses and websites to promote themselves:
  1. Develop a good SEO (Search Engine Optimization) strategy. Rank higher with the help of strong keywords.
  2. Use Meta Tags to promote your website (use a good description for your titles and hyperlinks).
  3. Write headers with strong keywords.
  4. Use keywords in your images (ALT Attribute of image tags).
  5. When creating website pages, take into account the importance of your titles and content (target keywords).
  6. Make you navigation more functional, user-friendly and suitable for SEO.
  7. Develop a strong Social Media strategy, uploading videos, images and audio into your pages (ex: Blog, Facebook, Linkedin, Delicious, Twitter, etc)
  8. Submit your website to sector directories on the internet.
  9. Ask friends and peers to link back to your website (and the other way around). This helps you  to promote your business, increasing your website traffic.
  10. Become an expert in your field or niche, writing professional articles, posting advertisements and letting people know that you exist.
  11. Add an agenda, newsletter and referrals to your current/new website.
  12. Join online forums!
Traditonal Marketing tips:
  1. Revamp your logo (in case you have an outdated logo).
  2. Ask a professional design company to develop your new logo, along with custom-made professional business cards, flyers, business letters, envelops, brochures, etc.
  3. Add a signature picker to your emails.
  4. Ask a professional design company to develop your Microsoft templates for agendas, powerpoint presentations, word documents, invoices, etc
  5. Advertise in local newspapers and magazines!
  6. Join events and promote your business directly!
  7. Join network groups and meet new people!
  8. etc.
Be creative and network!

We hope you enjoy this article!


LPD Team

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