R: Because human beings often react to visual stimulations in the surroundings.
These visual stimulations come in the shape of symbols, icons, colors, shapes, texts, a combination of elements, etc.
Logos are visual creations and a way to arise peoples emotions and curiosity. They also stimulate people to take action and to buy a particular product or service.
In some cases, logos inflate a brand or a company value. This can also be perceived in terms of product quality.
Some products with poor quality, manage to raise their brand and image value by betting heavily in good marketing and branding strategies. They may even convince people about attributes and qualities inexistent or partially present.
All goes down to great marketing and branding strategies. And a good logo backs it all up!
In some cases, logos inflate a brand or a company value. This can also be perceived in terms of product quality.
Some products with poor quality, manage to raise their brand and image value by betting heavily in good marketing and branding strategies. They may even convince people about attributes and qualities inexistent or partially present.
All goes down to great marketing and branding strategies. And a good logo backs it all up!
Buying an image
People like to identify with something or with things.
People also like to identify easily with certain logos, with the products and services they represent or advertise.
People also like to identify easily with certain logos, with the products and services they represent or advertise.
When people buy a particular product or service they are not only buying a package, a book or a pair of shoes. They are buying what it represents socially.
One example of this can be seen when people buy a car. They often buy a car not only because of price-quality issues, but mainly because of what that particular model or brand represents socially.
They buy above all the image of a car. This image can be feminine, masculine, eco, young, sportive, sophisticated, of quality, reliability, comfort, etc. The same applies to other products like clothes, perfumes, food, drinks, vacations, etc.
The image of a product or service tells the world something about a particular person. It communicates someones sense of identity, values, interests and beliefs.
Logos: going global
Logos are no longer local icons or symbols. In the information age logos are going global.
This is not only due to smart marketing and branding strategies, but also due to the aid of new technologies.
"Globalization has changed the face of the world and people are increasingly more on the move"
We are also increasingly more aware about our surroundings and more informed than ever before. We have access to a wide array of timely information, coming from all corners of the globe and speedier than never before.
Globalization as impacted the planet, humans, companies and their marketing, branding and logo strategies. The bigger the size of the company, the greater the impact of globalization.
Big companies: big marketing and branding strategies
Currently, there are some major companies and strong brands (with big budgets and resources available) that speak a global language.
No matter where you are in the planet, you can easily find their products and services. Above all, you can easily find their logos!
Some logos are so strong, that they don' t need written words to reach the masses. Their presence is enough.
Independently from where we are, they have the power to remind us of certain experiences, feelings or sensations with a particular product or service.
Currently many logos are global symbols and in some cases almost global "institutions". Some know no boarders and no cultural barriers. These logos span across countries, ages, genders, social and cultural backgrounds, religions and beliefs.
They compete globally, reaching out the far corners of the Earth. They are many times easy to identify, needing no translation or even publicity.
They compete globally, reaching out the far corners of the Earth. They are many times easy to identify, needing no translation or even publicity.
Arising our creativity
Strong logos differ from weak logos because they tell a great story to their consumers. They tell a great story about a company, its products or services.
They give a face and a name to a company, making people "dream" away, filling in their imagery with scenes, sensations, feelings and perceptions. They stimulate our senses!
Strong logos arise above all human emotions and our capacity to be creative. And when this takes place through out the years, these logos create tradition, loyalty, value and trust. They become ageless - part of our human inheritance and history!
Geen opmerkingen:
Een reactie posten