dinsdag 12 april 2011
Colorful photos & thoughts
We love color, photos, objects and all sorts of funny and tiny elements. When combined, they can make you smile and cheer up your day!
Color pigments diluted in clean water are always fascinating to observe. There is a sort of a dance of color taking place in the glass or bottle of water. It's a sort of an hypnotic dance...soon the pigments settle down in the bottom, losing their color and life...
Sharpening color pencils is a great hobby! There's nothing like a sharp pencil to start a new design or a new project!
Designers love their Pantone colors!
Even Stitch & Nail "junkies" love their colors!
Children are always fascinated by candies, by taste and color! Primary and secondary colors for the little/big ones!
Our vision of the world: like a rainbow!
LPD Team
Visit our website:
Bird & feather colors
Feathers can be simple or more complex...
There is a smooth transition between colors to form a feather...
LPD Team
Visit our website:
The importance of color
Before planning any design work (web design, logo design, housestyle materials design, graphical design, illustrations...) we need to have a deep understanding about color.
We need to take the time to observe color and nature around us.
Flowers are often bursting with color.
Color is all around us and often reflects human emotions and our need for communication.
Color has a deep meaning.
Color has a working.
Colors can be combined for further enhancement.
Color says much about humans, about a company, about a vision, about an idea, about a product, about a service, about a mission, about people's values...
Color is life and has a wide impact in our lives.
Could we imagine our world and lives colorless?
LPD Team
Visit our website:
Whats bubbling? Web design in 2011
QR Codes
( = bar code that can be scanned with your smart phone)
Social Media
(Blog, Facebook, LinkedIn, Twitter...)
SEO
Google Ads
Online marketing
Videos
(YouTube)
Phone Apps
...
Web design's face is changing quickly and daily. Its not easy to keep up with all the changes. But you need to be on the forefront of the latest web developments. Most importantly, you cannot escape the technological bubbling!
LPD Team
Visit our website:
maandag 11 april 2011
People stick to brands they know and love
"People stick to brands they know and love"
Delivering a modern and professional product/service is not enough. This needs to be accompanied by a strong brand image.
- A strong brand image delivers often on high impact.
- A strong brand image generates curiosity.
- A strong brand image generates more business and profit.
- A strong image leads to market leaderships and to market expansion.
Solutions and possibilities
Currently, customers expect not only a certain level of brand impact, trust, low price vs. high quality, but also innovation and technological solutions.
Modern customers want companies to show them ongoing solutions and possibilities.
Modern customers want to see smart brand revivals and creative ways to deliver brand images.
Above all, modern customers want brand and image honesty, transparency and consistency.
Old fashion values like trust are still very important for modern customers and for brand management corporate teams.
All because people stick to brands they know and they love.
Your company ideal image
Do you want to develop a new product or service?
Do you want to develop a new brand image?
Do you want to revamp your current brand image?
Then our advise is:
- Keep it simple.
- Keep it professional.
- Keep it reliable, trustworthy and honest.
- Keep it attractive, unforgettable and above all modern!
- Be always prepared to embrace new technologies.
- Be a trend-setter, surprise your current and new potential customers.
- Think out-of-the-box!
= "Reshape your business and break free from convention"
LPD Team
Visit our website:
Differentiating yourself from the competition
Image, credibility and trust are everything
Small/medium sized companies often suffer from poor image, low customer credibility and trust, lack of customer awareness, poor product/services attributes, low level of product and service differentiation, etc.
This often arises from their size, low budgets, lack of specific know-how and expertise. In other cases this also arises from poor quality of products and services.
Planning and more planning
Companies often need time to plan carefully their marketing and branding strategies. They also need time, budgets and manpower to develop the right image, that reflects both their business needs and goals.
They also need to meet ongoing customers/buyers preferences, raising their credibility and trust along the way.
When companies develop a solid marketing and branding planning and strategies, they also realize that all goes back to the same issue: image consistency issues.
Image consistency creates trust and reliability
Many companies miss out on image consistency issues. They also miss out on creativity issues in terms of marketing campaigns, product packaging, logo image, housestyle materials, publicity campaigns, etc.
Companies that miss out on image consistency issues, often are not sure about the image they project and how customers perceive them.
They often don't explore correctly and maximize the potential of their image. By doing so, they don't deliver the desired trust and credibility.
They often don't explore correctly and maximize the potential of their image. By doing so, they don't deliver the desired trust and credibility.
Image planning and implementation: New Corporate Image
Big corporations often dedicate part of their yearly budgets to marketing and branding strategies. They know that competition is fierce and they cannot afford losing market share or potential new customers.
These companies know all about new corporate images.
Big companies tend to concentrate most of their marketing/branding strategies and efforts in their products/services/brands, current and potential new customers.
When they decide to develop a new product/service/brand, they often choose for high-impact images and campaigns. They often choose for bold design and expertise.
Big companies tend to concentrate most of their marketing/branding strategies and efforts in their products/services/brands, current and potential new customers.
When they decide to develop a new product/service/brand, they often choose for high-impact images and campaigns. They often choose for bold design and expertise.
These companies need to continuously surprise their current and potential new customers, revealing ideas like strong communication, human emotion, technological innovation, creativity, modernity and freshness.
Focusing in the horizon
Focusing in the horizon
When developing successful corporate strategies, big companies don't think only about the present moment. They focus mostly in the horizon: in the future (medium-long term results). They learn from the past, projecting all their energy into the future.
These companies often ask themselves:
These companies often ask themselves:
- How can we keep on evolving and innovating?
- How can we create brand differentiation with our competitors?
- How can we become trend-setters?
- How can we create a high level of customer trust, making sure customers keep on purchasing our products/services and solutions?
- How can we attract and retain potential new customers: online and traditionally?
- How can we keep on incorporating technology into our marketing and branding strategies?
- How can we use internal branding to engage our employees in marketing and branding strategies?
- etc.
Corporate image vision
Envision your ideal corporate image:
- What does your corporate image reflects?
- What are your present and future corporate image goals?
- What is your company vision, mission and values?
- Based in your corporate image, how do you build new levels of customer awareness?
- Based in your corporate image, how do you build a strong emotional attachment to your customers?
- How do you give an answer to your customer beliefs, needs and expectations?
- How do you build long-term customer trust and preferences?
- What are your present and future brand attributes?
- Are your employees involved with your corporate image and brand image?
- etc
Corporate image: building brand awareness is all about human emotions
Building a corporate image and brand awareness creates emotional connection and attachment to your customers.
So, consider these issues:
- What does your company and brand(s) deliver(s) "emotionally"?
- What is the emotional link or message that customers get from your company and brand(s)?
- How do your customers relate emotionally to your different products and services?
- Does your company and brand(s) passes on an image of reputation, reliability, trust, leadership and innovation?
- What is the role of communication in your company and brand(s)?
- Does your company and brand(s) deliver a promise?
- Does age, gender, nationality and background matter in your corporate/brand building and development strategies?
- etc.
There are many questions being raised every day about new marketing and branding strategies.
Bottom line, people link emotionally to companies, products, services and brands.
People link to brands through time and space, incorporating them unconsciously into their lives and lives of their family and children.
People link to brands through time and space, incorporating them unconsciously into their lives and lives of their family and children.
Creating much wanted differentiation: maximizing your brand full potential
The market is cluttered with companies, products, services and brands.
Many companies operate in the same country, region and market segment, having similar products and services to their competitors. They often suffer from competition, differentiation and brand awareness issues.
So, ask yourself:
- How can companies presently create product/ service and brand differentiation?
- How can they stand out from the crowd, attracting and retaining potential new customers?
- How can companies capitalize on customer and employees motivations, preferences and experiences?
- How can companies/brands capitalize on the use of new technologies?
- How can companies create highly effective marketing and branding strategies, measuring results and translating them into business opportunities?
- How can companies tap into their marketing and branding potential, maximizing their short, medium and long-term results?
- etc
Your corporate image
"Image is everything in corporate life nowadays"
Companies are increasingly more aware about the importance of developing and keeping a fresh and modern image.
This doesn't regard only the overall corporate image, but also the image of their products and services.
"Companies that understand well image issues and human perception often take the lead in their market segments"
But image is not related only to customer perception.
- Hows does the company sees itself?
- Whats the image the company projects internally and externally?
- Are the company employees involved with corporate image and branding strategies?
- Whats the image of the company products and services? Updated or outdated?
- Whats the future "ideal" image that the company wants to have vs. what is the image that the company doesn't want to have?
- Whats the role of new technologies and Social Media in building this ideal image?
- etc
When companies have a clear idea about their image needs and requirements, they often have a clear business vision, mission and values. They have a strong and solid base, which allows them to project a strong and solid image internally and externally.
Read our next posting!
The impact of new technologies in your business
The impact of new technologies in your marketing and branding strategies
We live in a fast pace society, where technology is increasingly getting more in sink with marketing and branding strategies. Technology challenges companies to develop faster and further.
With the help of new technologies, companies manage to attract and retain new customers.
With the help of new technologies companies create increasingly more customers interactivity.
Social Media and online shops are a good example of this! They deliver convenience, being available 24/7, independently from one's location.
New technologies open up new communication channels/doors between companies and customers.
In this perspective, "New Marketing Strategies" rely increasingly more in new technologies. These technologies evolve daily, faster and effectively than ever before.
Many times they are costly strategies to attract new customers and other times they rely in creative solutions like Social Media.
But technology is not everything.
Attracting new customers online is not synonymous of retaining loyal and future customers
Big corporations often have big teams of people working in both fronts: technological and traditional.
But what happens to smaller companies?
- How do they do their New Marketing and Branding Strategies?
- How do they cope with the fast development of new technologies? Are they receptive or fearful?
- How do these technologies impact their businesses?
- How do they incorporate these new technologies into their businesses?
- Do they effectively incorporate new technologies into their businesses?
- etc
LPD Team
Visit our website:
Abonneren op:
Posts (Atom)